What South Africans really think about EVs

Electric vehicles  haven't quite taken over South African roads yet, but there's a definite buzz growing around them. A survey by AutoTrader finds that 74% of consumers are looking at purchasing a hybrid as their next vehicle, while 57% are open to owning an EV. However, concerns about charging infrastructure and higher upfront costs remain barriers to widespread adoption.

• The primary motivation for EV adoption is fuel efficiency (60%), followed by environmental benefits (lower emissions, reduced pollution)  and consumers desire for hybrids with less than 4L/100km consumption.

• Furthermore, consumers expect relatively fast charging times, both at home and at public stations, which significantly influences their purchase decisions.

More details

• Hybrid sales are experiencing strong growth (88% year-on-year) due to their fuel efficiency and lower price point compared to EVs.

• Though, EV sales are also increasing (78% year-on-year) but from a smaller base. Growth is expected to continue with the introduction of more affordable models offering consumers more choices.

• Interestingly, most EV owners (73%) have prior experience with hybrids, suggesting that hybrids serve as a stepping stone to full electrification.  

• This trend is particularly pronounced among tech-savvy youths, who are more likely to embrace EVs than traditional car buyers.

Our take 

• The survey couldn't have come at a more opportune moment as South Africa strives to establish itself as the undisputed leader in both ICE  vehicles and EVs. The survey results serve as a reassurance of local demand, validating the country's ambitions in the automotive sector.